18 May Our top tips for creating engaging content
As a business owner or manager, we all have times when we know we should post on social media, but can’t think of anything to say! Call it a mind block, or sometimes you might not be seeing the opportunities right in front of you. One good strategy for creating content is to look at what’s trending on Facebook, Twitter, Instagram etc. The best example today we can think of is of course THE royal wedding (unless you’re trying terribly to avoid the whole thing… We’ll be glued to our screens tomorrow morning, as unashamed hopeless romantics who love a good wedding!).
Now we’re not saying that the royal wedding will be relevant to your business. If it is and you’re a wedding supplier for example, you may already have created new products, services and promotions celebrating this key event. By looking at what news is trending and what people are talking about, it can be easier to gain inspiration. There are programs that allow you to monitor keywords relevant to you, so you can ‘listen’ into and comment on news or photos. Instagram in particular, allows you to follow specific hashtags so anyone using these in their posts will appear in your news feed.
Other than these ‘listening’ facilities, finding out when National and UK Awareness Days are could give you the ‘tit bit’ you need to find a topic to talk about. Here’s some of our highlights for the year ahead…
5th – World Environment Day
9th – Bike Week
15th – National Picnic Week
17th – Father’s Day
20-26th – Recycle Now Week
21st – Summer Solstice/ Longest Day
7th – World Chocolate Day
10th – Don’t Step on a Bee Day
13th – International Left Handers Day (Kate, our MD, is a leftie!)
14th – Afternoon Tea Week
27th – Bank Holiday
Blue September – Fundraising for Prostate Cancer
13th – Roald Dahl Day
17th- 2nd October – British Food Fortnight
28th MacMillan’s World’s Biggest Coffee Morning
Breast Cancer Awareness Month
6th – World Smile Day
9th – Wool Week
31st – Halloween
‘Movember’ – Raise money for charity by growing a moustache!
5th – Guy Fawkes
11th – Remembrance Sunday: Wear poppies and don’t forget your 2-minute silence!
15th – Christmas Jumper Day
There are of course so many events and days – have a look online and you’ll be surprised how many there are. Don’t forget to support local too. As a Cornish based business, we think of Falmouth Week, Boardmasters and Cornish Pasty Week. There are so many things going on that may well be close to you that you can support and share online. The most important bit is to make sure the content you’re sharing is relevant to your business. If you’re a coffee shop, shout about Afternoon Tea Week. If you run a hotel, B&B or self catered accommodation, how about talking about Bike Week or Picnic Week and recommend some great local spots to explore for guests.
And don’t forget to include a photo or video with anything you share to make your posts more vibrant and engaging.