02 Sep 6 Reasons To Hire A Social Media Manager
Why hiring a Social Media Manager could be the best thing you do this year…
I don’t need to tell you that your business needs to be on social media, you know that. My last blog talked about how you can choose the right platform for you – have a read here if you haven’t looked at it yet. The two most common reasons I hear from businesses for not being on social media or not doing it well are “I don’t have enough time” or “I don’t know how to”. Quite often it’s a case of “feast or famine” and I can appreciate that when business is busy, it can be challenging to fit in social media posts, while when it’s quiet you want to make up for lost time and market yourself while you can. So here’s why hiring a Social Media Manager can solve both of these problems including knowing what to say in your content!
Without a doubt, one of the top benefits. A Social Media Manager takes all of the content creation, strategy and pressure off of your shoulders, meaning you can get back to running your business with peace of mind.
A Social Media expert will get to know your business and review what type of content and imagery your audience responds to. They can put together a content strategy incorporating your brand, sales and marketing goals. Posting a variety of content is so important and a great Social Media Manager will pull out all the stops to put together posts that are engaging. The main purposes of content marketing is to engage, entertain, inspire or education people.
How often you should post across social media can differ depending on your business and what platform (s) you use. While one daily post on Facebook might be enough, on Twitter you can go to town with several short tweets highlighting your news and photos. What is key on your pages is consistency. Regular content will help grow your brand, your reach and page quality.
Social Media Marketing can be an acquired skill through many years of experience or training from a UK recognised qualification. Social Media Managers are highly skilled copywriters with the knowledge and expertise to take your business to the next level in the digital world. You can train yourself, but again it can come back to time if you don’t have enough hours to commit to really improve your business’ social media. Delegate the task of social media marketing to a trusted expert.
An ever-changing digital world
If you keep an eye on the news, you’ll know that the social media world is always changing and adapting. Not necessarily a bad thing, as platforms are usually trying to improve the way we communicate with each other, however some changes may require a change in strategy. Facebook for one, continually develop their algorithm meaning what used to work might not work anymore. This time last year, Mark Zuckerberg announced that Facebook was re-focusing on encouraging more ‘meaningful conversations’ and engagement. This meant that those business posts that did not have a good engagement – likes, shares or comments – was not considered a high priority in people’s news feeds. Businesses needed to re-think their content to ensure that their followers were at the forefront of any post content. If you already make an effort to engage with your audience either through open discussions or polls, and actively respond to comments, then you’re on the right track. In essence, it can be hard to keep track of all the latest developments on social media. An expert will have their finger on the pulse and know how to react (and even become pro-active if pre-launch announcements are made) to developments.
I have used this phrase more frequently this year, but I really do stand by it. “If anything is worth doing, then it’s worth doing well.” The only way you will understand how to make your social media pages better is to regularly review your page’s performance. Most platforms have an ‘insights’ tool, giving you an overview of your content. You can look at where you have reached the most people or gained a high engagement. But think, why was that? A Social Media Manager will frequently evaluate your social media progress and report back to you on what is doing well or can be improved. They can also put together a detailed Social Media Strategy for the coming months (or year!).
Another benefit is that if you have no social media presence, a dedicated Social Media Manager will be able to set up your pages in no time at all. Your pages will be created ticking all the boxes they need to succeed.
I hope you have found this blog useful, and if you have been considering getting extra help, you now know whether it will be beneficial or not. Whether you choose to hire someone in-house or outsource to a freelance expert or agency, you’ll be taking the first step to improving your social media and maintaining a great digital presence for your brand.
If you are looking for a freelance expert, I work on a monthly basis with clients (rolling contract, so no long-term ties!) with packages from £50 per week. If you’d like to find out how I can help, I offer a free consultation. Do get in touch for more details.